A post I wrote for History Republic, using a Pepsi Challenge analogy for gods.
The Pepsi Challenge was a successful marketing campaign mounted by Pepsi based on blind tests using Coke and Pepsi, where people would tell the better-tasting brand of cola. Imagine for a moment, though, of a speculative scenario- what if people took part in the Deity Challenge? The basis would be pretty simple- try believing in a couple of gods, see which of them makes your life most successful. Truth be told, it isn’t all that speculative; although not quite in the Pepsi Challenge style, the Frankish king Clovis did give the Christian god a challenge.
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