In Thailand, the concept of “doing good” — tum kwarm dee — has historically been a relatively uncontroversial idea.
Elders in Thai society consistently exhort others to be good people and to do good deeds. The maxim tum dee dai dee, tum chua dai chua (“do good things, and good things will happen to you; do evil things, and evil things will happen to you”) is a common refrain, included in countless Buddhist teachings.
And so it was a little surprising that controversy erupted when the online influencer Pimradaporn Benjawattanapat, better known as Pimrypie, went to donate solar panels, electronics and money at a rural village in Chiang Mai.
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